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2 Week UX Challenge

Branding & App Concept

CHALLENGE

Complete a branding and UX project from scratch in 2 weeks.

OUTCOME

I drew inspiration from apps like Airbnb and TripAdvisor, and projects on Dribbble and Behance to better understand my users' mental model and ultimately, understand the information architecture. 

I created an adventurous and energetic brand called du (pronounced "do") that empowers people to "du more". It serves as a social media platform that inspires and motivates people to try new things and explore the world. This concept is something I am personally passionate about as trying and seeing new things fuels my creativity and energizes my soul.

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